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Forward Booking — Rewards for Sharing Your Success

Tuesday, May 2, 2017  
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The Forward Booking Campaign is in full swing right now with 45 veterinary medical associations (VMAs) participating in a collaborative effort with Partners for Healthy Pets. Forward Booking simply means scheduling your client’s next appointment during their current visit. The program is intended to move the profession and veterinary practice profitability, client compliance, and pets’ preventive care forward to success!


From April 15 through May 15, you will have an exciting opportunity participate in a testimonial contest. Sponsored by the Veterinary Medical Association Executives (VMAE), the testimonial contest is open to veterinary practices in the United States and Canada. These testimonials will be used by participating veterinary associations to highlight the success of forward booking and to encourage additional veterinary hospitals to incorporate this tool into their protocols.


Through a generous grant from the Partners for Healthy Pets, VMAE is able to offer $12,500 in prizes for the very best testimonials. The prizes are as follows: $2,500 First Prize (1 awarded), $1,000 Second Prize (5 awarded), $500 Honorable Mention (10 awarded). Written Testimonials are limited to 500 words or less and submitted to: Video Testimonials can be either 30 seconds or 60 seconds in length. Video links will be sent to


All submissions are due by May 15 and will be judged by the VMAE Taskforce on Practice Management. Winners will receive notification on June 1 and all participants will be thanked for their testimonials.


Visit VMA Executives website to learn more: Forward Booking Works

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